Project Name: JOHN PATRICK Location: New York, NY Year: 2010 Type: Fashion Collaborators: Of Possible Architectures, Emily Jockel, Eric Vince, Daniel Payne Size: 500SF Status: Completed Press: VOGUE / ECOUTERRE / FASHIONISTA
Eco-friendly fashion designer, John Patrick asked us to create a backdrop for his Fall 2010 ready-to-wear in a small windowless Chelsea retail space. The idea was to recycle the thousands of plastic hangers discarded weekly by Old Navy. We "dumpster-dove" behind the store's back lots and collected over 8000 hangers and joined them in a way to mimic the graphics of Victorian era wall paper. They were connected on site to envelope the entire interior space in an "igloo" form to act as a subtle backdrop with a bold statement for John Patrick's narrative to his collection.

"This amazingly gorgeous lattice-like veil that enveloped the room was made of 8,000 recycled hangers found in the trash! Patrick told us that it was a direct commentary on the story about H&M and other retailers trashing perfectly good clothing into dumpsters."